History
The land on which the hotel is situated was bought in 1922 for 100 liras by "the Mukhtar", none other than Abraham Freidman, son of Joseph Freidman, one of the founders of Rosh Pina, the first settlement sponsored by the Baron Rothschild. Abraham Freidman was Baron Rothschild's head agronomist, and among other endeavors, built the first building on 96 Rothschild Boulevard. The building has since undergone several evolutions until the establishment of the Rothschild Hotel. While renovating the hotel, we made sure to maintain the building's strict preservation guidelines, while simultaneously including subtle references in the design and experience to reflect our interpretation of the Baron's personality, vision, and accomplishments. The hotel is located at the very heart of Tel Aviv, in a building that is historic and eclectic – one of the city's most beautiful buildings.
History
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